Ecommerce Sales: Digital Marketing Tips
- by Luke Jansen
The percentage of total retail revenue that is attributable to ecommerce has grown with every passing quarter over the years. Although this market is healthy, it is also a sign of increasing competition. It can be more difficult for each ecommerce shop to succeed. Attracting the right customers.
There are many levers to use in order to get more from your ecommerce digit marketing campaigns. The busy holiday season is right around the bend, so now is the time for you to get started.
1. Google Shopping Ads can help you reach local shoppers…
Google Shopping Campaigns are a must-have for every ecommerce company. A Shopping campaign will allow you to advertise your products prominently at the top of Google search results, at exactly the right time that people are searching for products like those you offer. Your Shopping ads may include product images and price points as well offers.
Once you have uploaded a product information feed to Google Merchant Center (a master spreadsheet listing key attributes of the products), and connected your Merchant Center Account to your Google Ads accounts, Google will automatically generate advertisements for your products whenever someone searches a relevant question.
2. Remarket with display ads
Our Google Shopping benchmarks data shows that the average Google Shopping Conversion Rate is just under 2%. The average conversion rate for Google Shopping ads is 2%. This means that Shopping campaigns can be a waste. Nope. Although it may not lead to immediate sales, a click is still a valuable interaction between the prospect and your business.
The 2% conversion percentage means that you might need additional work in order to get shoppers to return to your site. Remarketing can help you do that.
Remarketing is a great way to increase your ecommerce conversions rate. It brings in new customers and keeps them coming back. You could remind them about the shoe they were eyeing last weekend. Maybe they’re now ready for the purchase.
3. Shop on Instagram and turn likes to sales
The assumption that search marketing can drive sales, while social marketing can build brand awareness has been held for many years. Although search (including Google Shopping), may be a useful way of converting low-funnel prospects to sales, and although social marketing is an effective way to reach new markets, the distinction between them is becoming increasingly blurred.
After creating an Instagram account and uploading a product listing to Facebook (Instagram’s parent organization), you will be eligible to tag your products on your Stories posts and in your organic feed. Now, users who are able to see your organic content do not need to navigate to you website to purchase the product. They can simply click on a product they like and follow the link.
4. Trust is built through customer reviews
You have started to use Shopping on Instagram. The fact that it drives a significant amount of traffic towards your product pages is a good sign. However, there are problems in that these pageviews don’t convert into sales at a high rate. Is there an effective ecommerce marketing tactic that will increase your conversion rate
Yup, customer reviews. Due to their limited incomes, consumers are careful about how much they spend. It is important that customers leave glowing reviews of products they have bought. It is simple and reliable way to convert more visitors to your website by placing ratings and reviews on product pages.
5. Pop-ups allow you to improve cross-selling.
Pop-ups allow you to boost your ecommerce online marketing strategy by temporarily taking over visitors’ browsers to display additional offers. Pop-ups can help you win a customer by offering a discount or adding another product to the shopping cart.
I know. Pop-ups can have a bad reputation. But, there’s good reason pop-ups are so common. They work! These are especially useful when you offer relevant offers to your customers, such a BOGO deal or a limited-time discount. You can make a lot of additional revenue if you use them properly.
The percentage of total retail revenue that is attributable to ecommerce has grown with every passing quarter over the years. Although this market is healthy, it is also a sign of increasing competition. It can be more difficult for each ecommerce shop to succeed. Attracting the right customers. There are many levers to use in…
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